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ARTIFICIAL INTELLIGENCE & FUTURE MARKETING

 

What is artificial intelligence (AI)?

The simulation of human intelligence processes by machines, particularly computer systems, is known as artificial intelligence. Expert systems, natural language processing, speech recognition, and machine vision are examples of AI applications



How does AI work?

In general, AI systems work by consuming huge volumes of labeled training data, analyzing the data for correlations and patterns, and then using these patterns to forecast future states. In this approach, a chatbot fed text samples can learn to make lifelike dialogues with people, or an image recognition technology can learn to recognize and describe items in photographs by examining millions of examples. New, quickly increasing generative AI techniques can generate realistic text, graphics, music, and other material.




The Top 6 Ways That Artificial Intelligence Will Affect Business In The Near Future.


01). Smarter technology to aid decision-making
Companies continue to invest in cognitive software capabilities, and while only the major players have deep enough pockets to realistically expect a return on such investments in the near term, empowered computer algorithms will undoubtedly play a key role in business across industries in the future.

02). A more efficient supply chain
The supply chain is one of the more obvious areas where AI may help to improve agility and accuracy by automating human procedures. From AI-enabled robots like inventory-taking drones to program-guided vehicles like driverless warehouse carts and improved data analytics and anomaly-detection software, smart technology is making the supply chain less prone to failure than ever before. Adoption of natural language processing (NLP, the technology at the core of Amazon Echo), robotic process automation (RPA), and deep learning technologies will be critical in the near future to making the most of AI in your supply chain.

   3). Continued emphasize on mobile
In the coming years, smartphones will have AI embedded directly into the hardware via a dedicated CPU, resulting in the popularization of functions such as real-time speech translation. So, what does the inclusion of smarter AI into mobile devices mean for you? Well, the development of new applications gives a plethora of chances for firms of all kinds, and utilizing relevant apps will assist establish channels for ROI. Furthermore, optimizing your site or service for mobile will continue to pay off. Naturally, you should consider hiring mobile engineers who are well-versed in both artificial intelligence and machine learning.

4). Customer relations
Customer engagement is an essential component of any B2C firm, but artificial intelligence is predicted to change these customer support operations in the future years. AI-powered software solutions, such as sentiment analysis technologies, eliminate the need for a human to accurately assess a customer's tone of voice, allowing businesses to respond to concerns, complaints, and inquiries more effectively. After all, customers who have a positive experience with a firm are more likely to want to tell others about it, both online and offline.

5). Improved Cyber Security
One of the most common applications of AI in business is to track and identify fraudulent behavior. Smart apps and software can also self-adjust on a regular basis as they analyze and learn from data over time. Given the recent data breaches in the news, as well as the reality that cyber-attacks are becoming more sophisticated, implementing AI into your organization is critical to protecting consumer data, inspiring trust, and delivering true commercial value. Of course, the threat is obvious: AI may be utilized by both sides, those looking to attack as well as those looking to defend. This should be remembered at all times.




Conclusion

To recap, AI is not here to replace all of our existing processes; rather, it is here to complement and improve where appropriate, and to assist us in working smarter. This is true for robotic process automation as well as computer vision, machine learning, and other forms of artificial intelligence.

Technology is not yet infallible (user-friendly AI remains exceedingly difficult to implement), and it may never be, but AI can gather and analyze data faster than people can - and it can operate alongside people in the same way that any effective tool can. It can also remove or drastically reduce unnecessary and repetitive jobs, hence increasing productivity.



Reference

 Avalos, G. (2018). Walmart tests shelf-scanning robots in Bay Area. The Mercury News, March 20. Retrieved February 11, 2019 from https://www.mercurynews.com/2018/03/20/walmart-tests-shelf-scanning-robots-bay-area/.

Burrows, L. (2019). The science of the artificial. Retrieved June 12, 2019 from https://www.seas.harvard.edu/news/2019/05/science-of-artificial.

Carpenter, J. (2015). IBM’s Virginia Rometty tells NU grads: Technology will enhance us. Retrieved February 11, 2019 from https://www.chicagotribune.com/bluesky/originals/ct-northwestern-virginia-rometty-ibm-bsi-20150619-story.html

J. Carpenter (2015). Virginia Rometty, CEO of IBM, tells NU graduates, "Technology will enhance us." https://www.chicagotribune.com/bluesky/originals/ct-northwestern-virginia-rometty-ibm-bsi-20150619-story.html (accessed February 11, 2019).

 Huang, M. H., & Rust, R. T. (2018). Artificial intelligence in service. Journal of Service Research, 21(2), 155–172.

Kwak, S., Kim, Y., Kim, E., Shin, C., & Cho, K. (2013). What makes people empathize with an emotional robot? The impact of agency and physical embodiment on human empathy for a robot. In Proceedings of the IEEE International. Symposium Robot Human Interaction Community (pp. 180–185).










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